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That is actually pretty big, if you ask me.

One of the things that helps a console succeed is people at retail, people that know your machine and will actively push it.
More than once i heard about people working at retail that didn't do their job right; other companies really pushing hard so that their products are pushed to people.
In the end, it was Nintendo who lost a voice in retail workers.

This shows that Nintendo is aware of this and will actively try to "educate" workers.
Does this mean that the machine has a tough concept? Not necessarily. It could just as well mean that the execution of the concept is somewhat complex (not the same as complicated) and that it's worth the money to show these reps all the depth NX has to - or will - offer.

I really think this is really important for Nintendo and i hope they make this a standard.