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Dunban67 said:
I think they have kept the NX silent so far because they are either unsure how they want to "sell" it to the marketplace and/or they are still undecided on certain aspects of the NX itself- otherwise there is no benefit to not announcing sooner rather than later

Yes, this seems likely.   The only other reason I can think of is that they don't want to say anything until they can also announce a strong lineup of games in the launch window.  Maybe they're not at that point yet.  Maybe they're trying to bring more third parties on board, or something along those lines.