What benefit does keeping the NX a secret still have?

[Zkuq]

Relax. Nintendo will reveal it when the time is ripe, whenever that might be. When you start a post with "Waiting for the NX is starting to make me angry.", it's pretty obvious why you're making this thread. The chances are that there will be Chinese imitators a couple of months from the reveal, and there's probably not much benefit to revealing it yet. Everyone knows it's coming, but what use are the details?