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I think they're realizing (or acknowledging) only part of the problem.

While kids these days are indeed more familiar with Minecraft than Mario and smartphones and tablets then Nintendo's handhelds, once they hit certain age they want other type of experiences (I already let my 8 and 10 year old sons play Dark Souls, with gore off, of course)...and those experiences are not on their consoles, but on PC, PS and XBox.

So while it's good to try to bring back those kids, there needs to be something to keep them in their eco system once they grow up a bit.