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No, it would be more successful if it wasn't so shallow. In one month, it's dropped 22% in the US because it has almost zero depth. They took one aspect of Pokemon, watered it down and fed it to the masses expecting it to be an advertisement for the real Pokemon games. But people lost their minds and made it a fad.

http://screenrant.com/pokemon-go-player-dropoff/

The good news is, Pokemon sales are up on the 3DS 200% and the 3DS is doing great for the month. So, I guess in the end, Go achieved what it set out to do.