naruball said:
Hence the bolded. They are a business. Of course they'll prioritise success over silly things such as "internet hate". It'd be incredibly silly to avoid hyping your game, thus resulting to significantly less sales, just to avoid the mean things people on the internet may say regardless of hype. |
If you hype up your game and don't deliver, it's called short term success.
For long term success you either reduce the amount of hype a bit or you better deliver.