Also, many have gone past retail prices with their in app purchases.
Many out of a Million in the UK who actually spent money on the App have paid a retail game worth of cash into it? Considering that X/Y have EU sales of almost 4million then PoGo has a long way to go to beat the money from that, that said the dev of PoGo would probably have been a lot cheaper than X/Y considering it is a re-skin of Ingress from Niantic.
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