why are you going to the cinema to watch this crappy movies?
Seriously, nobody is forcing anybody.
-First of all stop paying to watch shit movies, if nobody sees them, they'll stop making them. It's that simple.
-Second, in my country the normal price is 11€ (12$), I manage to pay 7€ (8$) for two tickets, 3.5 (4$) per person. I'm sure you too can find ways to pay less.
You don't have to give them that much money, stop being lazy and be smart with your money.