I've Come Around On The Nintendo Smartphone Idea -- Do It Nintendo.

[Soundwave]

Hiku said:

I don't see it working well. If it's a phone made by Nintendo, it will inevitably compete with Apple and Samsung because most people don't want to buy more than one phone at a time.
It risks becoming a bit like the WiiU situation then, where people feel the have to pay for excessive hardware that they'd rather not have.

And to be honest, I'd probably feel a bit embarassed having a Nintendo phone. That I passed up an iPhone or a Galaxy because they suckered me into buying their phone instead just for the games.

They could create a neutral brand or team with someone like HTC or LG or (gulp) Samsung themselves. It doesn't have to be branded as a "Nintendo phone".