Are Sony or MS capable of creating a cultural phenomenon like Pokemon Go?

[Goddbless]

I'm surprised the discussion has gone on this long with only maybe one person realizing Pokemon Go isn't even a Nintendo game. The only claim Nintendo has on this is they own a third of The Pokemon Company which by itself does not make this a Pokemon game. Notice the lack of Nintendo logos? However this does benefit Nintendo immensely because it has boosted the popularity of Pokemon which can have great effect on the next game release.