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I've been against this idea ... but now ... I'm starting to hedge against it.

They wouldn't outsell the iPhone or Samsung ... but everyone else .... hmmm. Hmmmmmmm.

They'd have to use a forked/custom version of Android to have app support, but Amazon already does this, Nintendo could do the same and keep the licensing fees for apps to themselves.

I mean could they sell 25-35 million phones/year doing this? Well Apple ships like 220+ million/year, so Nintendo doing even 15% of that would be more hardware sold than what the PS4 is shipping right now.

$249.99 w/o Phone functionality

$399.99 w/Phone functionality and high end camera.

Has physical controls that either snap on or slide out and can play traditional Nintendo games too. 

Create a new brand or partner with someone to do so.