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Soundwave on 13 July 2016
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Mike_L said:
Soundwave said:

Yeah still don't think it's equivalent. If the commercial with the guys had them rubbing their nipples and crotch (lol) and down on all fours with their ass up ... yeah then it would be the same. 

I don't think a commercial with a girl in a bikini walking around in slow motion would raise many eye brows, but that commercial with the women is basically a softcore porn shoot with all types of laughably stupid imagery (the girls throwing two testicles, er ... "balls" into the air, catfighting over men's underwear, sniffing and caressing men's underwear all over their bodies, etc.). 

I like a "girls in bikinis doing a car wash" beer commercial as much as the next guy, lol, but that commercial is pretty extreme. 

Ok.

I'm outtie.

Which pretty much proves the point. If that commercial with the women was directly equivalent shot for shot just with men in it, it would make you deeply uncomfortable. 

Because it's borderline porn. 

I don't really think it's wrong that people complained about that particular ad, it goes a fair bit beyond just the usual "sexy woman in lingerie or buff firefighter" trope in most "sexy" TV ads.