By using this site, you agree to our Privacy Policy and our Terms of Use. Close
Soundwave on 13 July 2016
Edit Thread
Mike_L said:
Soundwave said:

lol, Denmark has some weird ads. 

I will say the one with the women is considerably more sexual, the girls are touching themselves like they're getting off and their ass is thrust up into the camera screen or squatting down like they're giving a BJ like a porn shoot. It's like a softcore porno, lol, I'm not surprised it got some complaints. 

The male version just has the typical muscular guy with his shirt off. 

Bolded: And trousers off showing nothing but dick shape in speedos.

The point is both ads are guilty of sexual objectification while one was heavily critiziced and the other was completely fine apparently.

Besides, you could argue that the JBS ad discriminates certain males by stating that the underwear is for real men only.

Yeah still don't think it's equivalent. If the commercial with the guys had them rubbing their nipples and crotch (lol) and down on all fours with their ass up ... yeah then it would be the same. 

I don't think a commercial with a girl in a bikini walking around in slow motion would raise many eye brows, but that commercial with the women is basically a softcore porn shoot with all types of laughably stupid imagery (the girls throwing two testicles, er ... "balls" into the air, catfighting over men's underwear, sniffing and caressing men's underwear all over their bodies, etc.). 

I like a "girls in bikinis doing a car wash" beer commercial as much as the next guy, lol, but that commercial is pretty extreme.