PewDiePie and other YouTubers took money from Warner Bros. for positive game reviews.

[Acevil]

JRPGfan said:

Is this really much differnt from advertisement?
Its not like these youtube reviewers are actual reviewers that work for a site doing it.

Pewdiepie isnt a reviewer.
Hes a "lets play" guy.... and he spoke well of a game? for a bag of money.... Im not surprised.

Word of Mouth from an influencer is more stronger than any form of review. Pewdiepie is a key influencer, so are lots of lets players. Imagine Ellen endoursing a book, usually that means the book sales sky rocket.