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dark_gh0st_b0y said:
I'd say 500m, depending on how Nintendo supports it with updates and features, and how long people stay addicted to keep the word going

Candy Crush and Angry Birds got every age group interested, would be extremely hard for Pokemon to reach that

With the exception of the AARP club I feel like Pokemon has the interest of everyone at this point.  And even then, some of them are getting into it as well.