NPD will start tracking digital sales (July NPD delayed one week)

[SWORDF1SH]

ZhugeEX said:

hanssolo said:

3. the source was ZhugeEx. don't know his original source, but he is trustwothy. digital attachrate just increases over time. you get form 30% launch to 50% pretty quickly. Madden 16 was also only 3X% launch and end of Q1CY2016 EA reported 50% - 

 

 

Digital sales were up 50% YoY. 

While you're here ZhugeEX, can I pick your brains for one moment?

What's you opinion on when digital will pass 50% for AAA releases on console? Both for US and WW?