Phill Spencer Denies Rumors of Xbox Brand Leaving the Console Market!

[KungKras]

Mr Puggsly said:

KungKras said:
They're eventually going to leave.

It's just not going to be in the traditional way.

The Xbox is going to be absorbed into Windows 10 and/or Windows 11. It's already happening with all the games working on both platforms. Microsofts actions speak louder than Phil Spencers words on this.

Here's the real question, do you think they're going to make a TV media device?

That's what Xbox really is, its their successful way into the living room. Five years from now I anticipate a newer Xbox One.

Remember that the Xbox was a reaction to Ken Kutaragis plan to take over the living room with the Playstation platform and eventually disrupt Microsoft's PC OS business. Sony doesn't have this as their console strategy anymore so Microsoft doesn't have to "take over the living room" anymore. Smartphones and tablets are a much bigger threat to Microsoft right now, so that's where they are going to put all their effort.

I think they might use the Xbox to make windows 10 media PCs to compete against smart TVs.