outlawauron said:
and I'm curiuos how they counted. Surely not all COD = COD IW? Did they have to type out COD IW in order for it to count? |
Based on the most basic metric gathering method, it would be COD tweet will equal COD IW and Zelda would equal New Zelda. Just how marketing gather huge sample. It is never 100% accurate, but it does showcase some trends (can be negative trends as well). You use buzz words to develop awareness and etc.