Nintendo addressing the family market with NX according to Ubisoft

[Soundwave]

freebs2 said:

Soundwave said:

The question is how much of that market is left or even needs another $250-$300 console when they already play several hours a week on their phones/tablets for free. 

That will be the problem for Nintendo on this end, Apple/Google/Facebook are not any easier competitors than Sony/MS, maybe even harder truth be told. You can't beat free games. 

The Wii/DS time was different because no one was making games for lapsed/casual gamers, but today smartphone and casual browser games are like 60% of the game market, it's the most over-served segment of the market and there are more people playing games today probably than ever. 

Watching TV I now see like 5x+ more marketing for casual smartphone games than I do for even Playstation/XBox. That would be unthinkable circa 2004. 

I think you're confunsing the 'casual' markey with the 'familiy' market. Every Nintendo console since the Famicom was mainly targeted at the family market, not just Wii and DS.

There's a ton of overlap between those two crowds, a lot of families play their tablet games like this:

It's really gutted Nintendo's market overall.