Lawlight said:
Teeqoz said:
Disney also said Iron Man 3 was a phenomenal and smashing success, at a slightly lower budget and slightly lower (projected) box office take @Lawlight.
What makes a success isn't just down to budget and box office. It's down to expectations Disney has for each individual franchise, and each individual movie in that franchise.
EDIT: to further illustrate my point, Guardians of the Galaxy was considered a breakout hit and had what was considered an incredible run at the Box Office, at a budget of 170 million with a BO take of 770 million. If Civil War wants to have the same ratio between budget/BO, it needs 1132 million at the Box Office.
So clearly you can't just take expectations for one movie and randomly apply them to a different movie to pretend it flopped.
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Iron Man 3 was considered as a phenomenal success because it had the same budget as Iron Man 2 but grossed twice as much.
As for Guardians, last I checked it didn't have RDJ or ScarJo so it has less to pay in terms of residuals. Also, if you want to use proportions, you need to add in the marketing budget as well.
Truth is plenty of sites including boxofficemojo and other boxoffice pundits were predicting a much higher opening for Civil War. $210-220M in fact, for the US.
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Thanks for proving my point! Individual movies and franchises have different expectations for it, so you dragging in AoU's performance and what Disney thought about that is just silly. That was all I wanted to establish. 
