| Risthel said: Meh... It's a weak slogan in my opinion, the message they are conveying sounds like "Look at us, we are different!". And using negative words doesn't help, regardless the meaning. Look at Sony's slogans, they are strong and they convey a clear message, "Greatness awaits", "For the players", "The best place to play". They always stress how much the player is powerful and important during commercials and it clearly pays off. I think Nintendo still doesn't know who is their target, sometimes they want to appeal children, sometimes the hardcore gamers, they simply don't have a clear focus. And the lack of focus is one of the big reasons why Wii U failed. |
Before I disagree with you, I just want to point out how well thought out I think your criticism is. I think it's off, but I think it comes from a place of intelligence, which I appreciate.
The message is conveying "look at us, we are different." That is Nintendo's single most marketable quality. That's their secret weapon on everything. On their most failing systems, that is what saves them from selling absolutely nothing. Like I said before, all of Sony's slogans can be exploited. PS4 isn't that great, PS+ is not "for the players," and it being the "best place to play" is debatable. That's not to say Sony's slogans are bad, they are great, but so is Nintendo's with this.
I think Nintendo is pretty clear on who they want to appeal to: Everyone. There issue isn't their target - it's their execution. They want to appeal to everyone but they don't provide the software to appeal to everyone. "There's No Play Like It" is a jack-off-all trades slogan that can appeal to anyone. They just need to have the software to appeal to everyone. And I mean exclusive software.
Also, this is less obvious, but the jingle that plays seems, to me, to be very intentionally kiddy. Don't expect it to sound like that on games appealing to different demographics. It'll likely change. Slogans to this all the time. The melody will stay the same, but the instuments will change to fit the tone of the advert it's accompanying. So don't expect woodwinds on the "There's No Play Like It" Bayonetta 3 advert, for example.
