Meh... It's a weak slogan in my opinion, the message they are conveying sounds like "Look at us, we are different!". And using negative words doesn't help, regardless the meaning.
Look at Sony's slogans, they are strong and they convey a clear message, "Greatness awaits", "For the players", "The best place to play". They always stress how much the player is powerful and important during commercials and it clearly pays off.
I think Nintendo still doesn't know who is their target, sometimes they want to appeal children, sometimes the hardcore gamers, they simply don't have a clear focus. And the lack of focus is one of the big reasons why Wii U failed.







