Courtesy of maxcrieden at NeoGaf:
http://www.neogaf.com/forum/showthread.php?t=1217461
Looks like it indeed uses the new red/white branding refresh for Nintendo in North America ...
Here's the full 2DS spot, looks like they're going very hard for the kids segment:
https://www.youtube.com/watch?v=UWt_tzUGCfQ&feature=youtu.be
$79.99 for a 2DS w/Mario Kart 7 ... can't say it's too expensive.