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Half of the comments are like "it will sell better on PS4 regardless so they don't need the deal" which is just a huge flawed logic.

You don't only get deals with other companies if their product will sell the most on your device then. That statement doesn't make any sense. Marketing isn't only about selling the most but about selling more as without it and building/retaining the best possible relationships with the other companies.

Otherwise Sony wouldn't get any deals from now on and MS wouldn't have gotten some deals last gen.

Sony just has already enough deals and getting deals for two games which are pretty much the biggest enemies to each other wouldn't make too much sense either. Or would Activision like to see how Sony would try to push BF1 (which would also cost some CoD sales)?

Battlefront was a little bit different, that was more about getting the Star Wars game.