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Guitarguy on 09 May 2016
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The Fury said:
Guitarguy said:
Wow, the movie has already made its 250million dollar production budget back... The general rule of thumb is that a movie has to make twice it's production cost in order to break even because theatres take 50% of the ticket revenue. We can safely assume that the promotional budget was well into the 100 million dollar range at the very least so by next week it will safely/easily cruise past recovering the promotional burden and after that it is all profit. This is probably what Warner Bros. were expecting Batman V Superman to make in the first 2 weeks lol.

As far as I understood it, cinemas/theatres don't get 50%. Think of it much like the games industry, I mean these games developers and publishers go through all that effort to make the game and the shop takes 50%? Very unlikely considering all they did was let a customer come in and pick it up off the shelf (if they did GAME wouldn't have nearly gone out of business twice). Cinemas are no different, I think they get 20% or so. Remember, the drinks and popcorn is expensive for a reason.

You are right on the advertising thing though, 50% or higher of the original budget, some even match the budget for the film.

Turns out you are right actually, theatre's get around 20-25% of the gross in the first week of showing a movie, and it increases in weekly increments.

http://www.themovieblog.com/2007/economics-of-the-movie-theater-where-the-money-goes-and-why-it-costs-us-so-much/

Wow do movie theatre's get cheesed lol.