Wow, the movie has already made its 250million dollar production budget back... The general rule of thumb is that a movie has to make twice it's production cost in order to break even because theatres take 50% of the ticket revenue. We can safely assume that the promotional budget was well into the 100 million dollar range at the very least so by next week it will safely/easily cruise past recovering the promotional burden and after that it is all profit. This is probably what Warner Bros. were expecting Batman V Superman to make in the first 2 weeks lol.