They aimed for everyone and ended up missing everyone instead. Marketing, game droughts and other factors were never the real issue; the product itself was just highly flawed at its core and I always said it was down to a lack of basic appeal. Here's what I had to say on the matter roughly 4-5 months before it released, I don't think anyone can argue with this post in hindsight:
http://gamrconnect.vgchartz.com/post.php?id=4619667







