| Okie_Loki said: The Avengers isn't a fair comparison in any way, and I think you should realize that considering how well thought your post is. How well established was the MCU when the first Avengers broke? 6 films? 7? This is the SECOND film in the DCEU - Green Lantern would have been first but they're scratching that entirely and rebooting. Man of Steel was the ONLY stepping stone for BvS and for it to reach $800 million IS a success in its own right. And for such a success Deadpool was and how Marvel fans are screamimg about it, BvS surpassed it WW already. Of course, we can't deny how sluggish this has been since week 1, but it wasn't a complete failure either. It'll inch close to $900 million which is impressive no matter how you spin it. Do I agree that in many ways this should have easily hit $1 billion? Yes, and I do blame some of that on Snyder and the critics reactions to the film. If the film had even 50% favorable reviews, it'd probably be over $900 million this weekend. It was slaughtered by critics (right or wrong), and it's up to WB to learn from BvS and make Justice League and the rest of the DCEU better. |
$900 million box office is impressive in the general scheme of things ie. not many movies come near that. But in terms of the ROI(return on investment), the movie itself did poorly. $400 million in reported production and marketing budget combined, only for the studio itself to make back about $450 million(theatres get half the gross). So the studio invested all the time, money and effort into a massive project, only to make $50 million profit whilst Deadpool was a $60 million production(throw on another $60 million and marketing) and made almost $800 million gross world wide(close to $400 million for the studio), equating to about a 300 million dollar profit on a $120 million investment. Batman V Superman is a failure for the studio. It might not be considered a "commercial failure" in the public's eyes but I definitely don't see WB being happy with only making $50 million profit on a $400 million investment.
