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curl-6 on 18 April 2016
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Miyamotoo said:
curl-6 said:

That really depends. It will need a bigger marketing push than almost any prior Wii U game. It will need to be featured in media channels that reach beyond the established fanbase, so not just Directs and E3, but cinemas, sports games, prime time television, billboards, etc. But more importantly, the product itself will have to be something that can capture the imagination of today's mainstream gaming population and appeals to a broad audience, not just to Nintendo fans.

None of this is a foregone conclusion.

Lol, you saying Zelda need to have marketing push like Destiny, of course that don't need to have marketing of that scope, but of course that needs and will have strong marketing. Nintendo always have strong and great marketing for 3D Zelda games, and especially now when Zelda U will be one of most important launch titles for brand new platform.

Not necessarily on par with Destiny, but it has to reach beyond just E3/Directs and reach people who don't already follow Nintendo. And I don't recall Skyward Sword having particularly good marketing to be honest, they should aim to do better than that.

Honestly though, 10 million on NX/Wii U is out of reach no matter how well they market it.