Soundwave on 16 April 2016
I think they should initially target core gamers with it. If its $300-$400 console only for the first holiday, marketing it for kids would be a bad idea.
Sony is rock solid in their position, but Microsoft I'm not so sold on. Take the fight to them and see if they're vulnerable especially if NX is considerably better hardware wise. You never know if you never try.
If it doesn't work out so hot you can always naturally pivot towards more kid-centric marketing in 2017/18 as the product scales down in cost.
