By using this site, you agree to our Privacy Policy and our Terms of Use. Close
Chevinator123 on 16 April 2016
Edit Thread
Zoombael said:
Lafiel said:

I wonder what that number really means - it don't imagine that's the number of demo units Sony is sending to shops (product itself is believed to sell less than 2m units in 2016), but maybe it's their estimate how many people do get the chance to demo PSVR at retailers in that time frame?

I think these units could average about 200 unique customers demoed to, which would put it at 2.5k demo units - I hope it's a bit more than that.

My guess is it's the number of the locations. Demo units - let's say 20.000 - 30.000 - being destributed to a part of those, staying for a couple of weeks, moving on to the next chunk aso. 

"Sony will be offering consumers over 500,000 in-store demos across retailers from June through December this year."

That's six to seven month. I can't imagine a demo unit staying for that long at one place. After a few weeks regular customers know the product. PSVR won't be purchasable till mid October. This is an important part in a lengthy marketing campaign, with the objective to reach as many individuals of the target audience, cause attention, interest, desire and action.

Ah i see. I did think it was a bit high.