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Lawlight said:
DakonBlackblade said:

Ill ignore a post by someone whos a specialist in the subject and take your word for it for what reason ? BvS was a high risk investment with low returns for the risk taken, theres no spinning this. Also no one has the data on how much any of these movies made on products placement so its moot point cause it is a value that should apply to every movie on the table wich would still make BvS relatively much less appealing as an investment. Also most of the product placement revenue is converted back to publicity, its rare that any movies actualy see income from them.

Believe what you want, mate.

Thewrap.com says that WB got around $50M from Turkish Airlines for the publicity and product placement. Believe what you will.

That $50 million from Turkish Airlines sounds about right I wonder what other companies they got the remaing $120 million dollars from.  One movie that was actually profitable before it even opened in theaters was E.T. the Atari game deal which was between 20-25 million pretty much covered E.T. total budget.  On top of that they also got some money from Reeses Pieces and other product that where placed in the movie.