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crissindahouse on 31 March 2016
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Lawlight said:
crissindahouse said:

Well, when I have something finished or almost finished and I know it won't get that much love I will also not expect too much, the question is what I thought how successful it should be when I started with the project. 

This "they expected a profit and nothing else" thinking is just so wrong. Huge companies don't think like that, they aren't happy as long as there is no loss of a single product and their investors will laugh about someone who says that everything is great as long as there is a profit.  There won't be an investor saying "hey, this biggest project ever which costs hundreds of millions, I think it would be great if it will make a profit, I don't care how much"

It's their biggest project since years or maybe ever, it should make a huge profit to reach at least a decent profit margin and even $1bn in revenue will probably only show a small profit (percentual) considering all the expenses and that  a huge part of the revenue doesn't go to them.  

Huge movies are like huge games, they should make a lot of profit or they aren't really a great success. Games like Destiny, CoD and so on won't be a real success if they make only a small (compared to the budget) profit. 

BvsS won't be a financial flop or anything, but it will be probably also not something you can call a real success.  It could also hurt future releases of DC when at least some people will not go in some other movies in the future which they would if they would love BvsS. But that will be probably only a smaller problem as long as the future releases in the DC universe will get a good word of mouth. 

Except that the movie beat the opening week-end expectations domestically by 20%. No matter how you look at this, this movie is highly profitable with the partnership deals, the merchandising and the upcoming home video release.

Seems like you didn't even care to read my first sentence which already was about how WB did obviously not expect too much anymore since they knew the movie won't get a great rating.

But if you would have asked them two years ago what they expect with the biggest budget ever for them (production and marketing) having the two best known super heroes of the planet in it (well, maybe Spider-Man is between them) then I'm pretty sure that they wouldn't have said "hey, it will be great to probably stay behind movies like The Dark Knight even without adjusting it for inflation which would let it look even worse, not to talk about the other super hero movies which did or will do better even with less known characters"

Yes, the movie will be profitable but like I said, it's not only about if it will be profitable but about how profitable it will be and they will make hundreds of millions less in theaters alone as it would make if people would enjoy the movie more. Not to talk about the later releases as digital download and on discs which will be way lower as they would be with more satisfied viewers. 

The movie will maybe make 500m+ less as it could make in the end (talkig about merchandise, ticket sales, disc sales and so on). 500m+ less as some investors would hope for and definitely less as most investors would hope for. 

You can say how great the success but in the end it will maybe reach the minimum people would have expected from it if everything is said and done in some months after ticket sales or in some years after all the other sales. It will be probably one of the best 30 grossing movies of all time at least without adusted ticket prices (which would let films even from 10 years ago have a much higher gross) but it will still only reach maybe the minimum expected.