Lawlight said:
No, they expect the movie to make a profit, which it already did. Warner estimated the opening week-end to be $140M and it exceeded that so don't try to come up with BS numbers like $1.5B or $2B. |
Well, when I have something finished or almost finished and I know it won't get that much love I will also not expect too much, the question is what I thought how successful it should be when I started with the project.
This "they expected a profit and nothing else" thinking is just so wrong. Huge companies don't think like that, they aren't happy as long as there is no loss of a single product and their investors will laugh about someone who says that everything is great as long as there is a profit. There won't be an investor saying "hey, this biggest project ever which costs hundreds of millions, I think it would be great if it will make a profit, I don't care how much"
It's their biggest project since years or maybe ever, it should make a huge profit to reach at least a decent profit margin and even $1bn in revenue will probably only show a small profit (percentual) considering all the expenses and that a huge part of the revenue doesn't go to them.
Huge movies are like huge games, they should make a lot of profit or they aren't really a great success. Games like Destiny, CoD and so on won't be a real success if they make only a small (compared to the budget) profit.
BvsS won't be a financial flop or anything, but it will be probably also not something you can call a real success. It could also hurt future releases of DC when at least some people will not go in some other movies in the future which they would if they would love BvsS. But that will be probably only a smaller problem as long as the future releases in the DC universe will get a good word of mouth.
