Can the fake NX controller actually help out Nintendo with hype?

[Goodnightmoon]

Dr.Vita said:

There will be more hype for the real NX controller after the fake leaks.
But it won't be nearly as big as the hype the PS4 got during E3 2013.

Where we discovered Ps4 was the same as Ps3 but more powerful.
Mindblowing, never gonna forget that.