Nintendo Will Do Well On Mobile Because That's Where Its Core Audience Is Now, Claims Analyst

[Mummelmann]

FallingTitan said:

Mummelmann said:
No, Nintendo's core audience is still on Nintendo consoles. The casual audience is on phones though. I'm guessing that the core audience will tear their hair out over Nintendo franchises on mobile platforms and keep playing on consoles, core customers won't suddenly dive into a completely different concept on a whim; they would seek something similar, if anything (as in, a different console).

Some handheld customers are bound to have shafted Vita and 3DS for mobile/tablet and simpler gaming though, but to state that Nintendo's "core customers" are now on mobile seems wrong to me.

nintendoes core audience is 12 Million people out of almost 8 billion?

 

wii sold 100 million units.  

seems to meee 90 or so million went to mobile.

It's hard to say just how big their core audience is, the Wii U seems to appeal only to a very limited number, even among the core. The vast majority of Wii owners were so called non-gamers or people with a smaller vested interest in video games. That was literally Nintendo's main strategy for the entire 7th gen; to draw in customers who didn't use to be customer in this particular market. These transitional audiences are not the core audience; they're in many ways the polar opposite, so "the Wii sold 100 million units" isn't really a good argument.

Yes; the majority Wii installed base likely went on to mobile and similar gaming, the core did not.