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It has been their plan since the Windows Phone 8 days and when the made "Xbox" the brand for their games across all platforms. Now they have unified the platform in Windows 10 and this ambitious plan can really come into play. So I agree and I actually don't think that many gamers have a comparable PC spec-wise so the X1 becomes the perfect gaming PC at an affordable price while the gamer get the PC version anyway for free when buying games. And I look forward to the next Xbox, a tablet that doubles as a midway PC AND a dedicated gaming machine :).