I'd give the customer more options to get the content if they don't care about the figure.
This has more to do with what I'd do about DLC that comes out after the game's release rather than the amiibos themselves.
a) Buy the figure with the content
b) Buy the content off the eShop and not bother with the figure
c) How about we make it like the good old days where you could unlock things by playing the game further and accomplishing tough tasks in the game! Remember those days, guys?
Why don't companies make it so that you can download the content off the online store for free, but it's still locked and from their you can do one of two things. 1) Unlock the content within by playing through the game ad accomplish a certain task/number of tasks in the game, just like old times. 2) Buy the content, just like that.
As for amiibo, the way Twilight Princess HD did it with the Link and Zelda amiibos I think are one half of the best way to do it. Make it so that you ca do things by tapping the figure that you can already do perfectly fine within the game, but it takes much longer and is more tedious to do without the figure. The Zelda amiibo is essentially a red potion you can drink at any time and it never runs out. Same with Link and Toon Link with the arrows.
For a Super Mario game, the Mario amiibo can give you a Mushroom at anytime. Luigi amiibo = Fire flower
Peach amiibo = Star
Bowser amiibo = Poison mushroom, because why not?
Basically, just give us some options.
As for the 2nd half, IF YOU REALLY want to make use of them and make them more than just collectables, just make a D.I./Skylanders type Amiibo game already. There is an audience for that, after all, and they tend to sell the best or are at least sell a big chunk of their amount on Nintendo platforms, hell Skylanders and Disney Infinity are really the only 3rd party games the Wii U has left!! so, why not take advantage of that?
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