| LurkerJ said: Could've the iPads done better? Absolutely, Apple failed the iPad on the software front. iOS on tablets should've gotten more differentiating key features but that didn't happen until iOS9, a step in the right direction for iPads but it is possibly a bit too late. |
I would say, the huge drop of iPad numbers has to do with the lack of an iPad Air 3.
Although the iPad mini and iPad Pro are welcome additions for some people, the 10'' tablet size is still the gold standard.
Additionally, the performance and durability of the older iPad-models is hurting the replacement rate. Even an iPad 2 of 2011 still can run almost any app or game and the battery time of these old devices is still fantastic.









