I usually judge ecchi content on a case by case basis. If it's unique or amuses me, it only improves the anime. If it's something cliche and boring, then I might lose interest. I've gotten to the point where MCs tripping into boobs or accidentally walking in on a girl undressing just make me roll my eyes...but seeing a video of Mai doing boob limbo was enough for me to give Phantom World a try.
In general, I'd say it's positive as an addition, but if it's overwhelming to the point that the show loses focus, then it's a detriment. I'm pretty forgiving if I like the characters...like with Fairy Tail, for example, but there definitely is a breaking point.
For the record, I enjoy Phantom World, even if I admit the premise is pretty shallow. The ecchi content is certainly over the top, but the characters have been pretty amusing so far, and I look forward to seeing what happens next. Seeing Mai in gym shorts certainly doesn't hurt though...at least for me. Heh.
NNID: Zephyr25 / PSN: Zephyr--25 / Switch: SW-4450-3680-7334
