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I would argue that Nintendo has always been the most mainstream publisher. But in terms of software...everyone knows mario, zelda and DK before random COD guy, solid snake or cloud. Heck look at all the fanboys on these forums!

 

Where they are at a lose in my opinion is hardware and lack of new ip and third party. I feel like most people i talk to love the old nintendo but have either grown out off, lost interest, fed up or dont want to take the resk on them any more but can spot out a Nintendo character and game before any other. I myself love old school Nintendo but have grown apart from them to experience different games, diff ip, more variety and better hardware.