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ArchangelMadzz said:
There are only so many nerds and kids that want to see the movie. A movie like avatar transcended genre and age appeal which is why it won't be caught. Some people hear 'star war's and don't want to touch it and the fact it's episode 7 means if they do they feel they won't know anything. Avatar was a pretty new IP.

Star Wars appeals to wide demographics, always has. Star Trek is more for "nerds" if you want to put it that way and you can see its box office has always been waaaaay below Star Wars. 

Like I said with the currency situation as it was in 2009/10, The Force Awakens is more like at $2.2-$2.3 billion ... not quite at Avatar, but that gap shrinks considerably.

And yes this is the SEVENTH Star Wars movie and yet it's doing this kind of business. You think anyone would give a rats ass about Avatar 7 when the franchise is 40 years old? I doubt it.