I think a big part of the problem is that Intel is complacent.
An I2600K OC is still viable for everything 4+ years later. What is the reason to upgrade? The performance increase is just not worth the extremely minor upgrade. If computers bought 2 years ago, aren't much faster than a new computer than what incentive do customers have to upgrade?
"And everyone's Kickstarter has merit." - Malory Archer