The PSVR rumor is BS. I never heard it before and I am pretty certain that in worst case it will cost 500$. Also it was obvious from day 1 that the HTC built device will be the most expensive from the bunch.
PS: Samsung Gear VR is a pretty weak excuse for virtual reality. I still havent tried out the latest one, but the previous entry was somewhat like a joke.
Vote the Mayor for Mayor!