You are now appointed to be Nintendo's President, what would you do?

[Soundwave]

My list

1.) Go back to powerful but affordable hardware. The SNES-GameCube were all powerful, but affordable. There's no reason that can't be done again (even for the portable).

2.) I'd make the mobile NX like a mobile console almost and try some wacky ideas, like maybe it can power Amiibo toys or an Amiibo Robot or something. I'd make the NX portable a paradigm shift from previous Nintendo platforms, not just "oh hey, it's 3DS-2 or Nintablet". It's powerful though. It can double as a mini-console and even handle portable ports of PS4/XB1 games at 960x540 res. That means the chip inside of it is as powerful or moreso than a Apple A9X or Tegra X1. Almost like a new product category.

3.) I'd go upmarket with the home console due to changes in the console market of today. Build it primarily for US/European pro gamers. Japan will go crazy over the mobile model, so they're taken care of. High spec. NX is a platform that accommodates varying specs.

4.) Buy the Bond license if it's cheap. It's available. Can't really beat Bond for "cool".

5.) Greenlight Bayonetta 3 for NX.

6.) Allow NOA autonomy to develop some projects on their own.

7.) Hire more 20-30 somethings for the NOA marketing division, totally revamp the marketing into a more fun/hip image, rather than kiddie marketing.

8.) NX is upgradable and easy to upgrade. Nice try Sony/MS, but you can't just show up with PS5/XB2 and steal all the thunder with fancy specs.

9.) Re-up Capcom for more Monster Hunter exclusivity (for a futher 5+ years).

10.) Cut a deal with Square-Enix for a Nintendo-Final Fantasy-Dragon Quest mega-RPG crossover.

11.) I would actually pursue the Quality of Life stuff, but I'd center it mostly around devices for fitness and making fitness/weight loss fun.