Any time you have something shoehorned in to appeal to a specific audience it is noticeable. Most games these days with female leads or strong female characters appear to be designed that way from a creative, not political, perspective.
As far as character creation games go, I usually create a female. If the game has multiple progressions (Mass Effect as an example) I make one of each. This way I know when I am on my male character it is the evil/dark play through and if I am on my female character it is the good/light play through.








