I think maybe we should consider the profit point. The ps3 is something I would call a success selling more than 80 million and preserving brand value to prepare for the huge success that the ps4 is.
I think sometimes the objective is to leave the brand in a competitive form in order to make money later from products that may come in the future, allowing yourself to lose money at first (Im sure Sony expected better form ps3 in 2006, but I think they prefer to sell lots of ps3 instead of having cut their gaming division after the initial bomb, or being profitable selling 3 million consoles)
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