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Miguel_Zorro said:

In my opinion, it's not one dimensional.  You have to take into account a few things:

- The total sales

- The relative size of the market

- How established the brand is

- What the expectations for sales were

- Profit/Loss on the console, and spin-off benefits to the company

For example, the market was smaller in 1986 and a bunch of players were new.  So the Sega Master System, which only sold about 12 million at the time, wasn't really considered a failure.  

The first XBox, which sold 24 million as a new brand, wouldn't be considered a failure in the same way that the XBox One would be if it only sold 24 million.

How I feel as well.   If someone entered the console market now and sold 15 million I think we'd all be impressed. Meanwhile we'd all expect more from three established companies/brands.