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midrange said:

Most of the wii u's audience this gen is young kids. Most of them probably are familiar with yoshi through mario (who doesn't know about mario), while not knowing or caring as much for dk. That and the fact that rare handled dk in the past (rare being infamous for great games) gave dk a better position in the past

Actually, I'm pretty sure adult Nintendo fans outnumber kids on Wii U. 

If Wii U was effectively tapping into the "parents buying for their kids" market, its sales wouldn't be so dismal.