GoOnKid on 21 December 2015
I believe that this is a very effective marketing method, because 1) these kids have a pretty fun time, 2) along with many other players enjoying it as well - which strengthens their experience even more because of integration and affinity effects - 3) along with even more people watching them play, and 4) parents see it, too, and parents see other parents, too, and they all will see how their kids' eyeys shine and how they are having a great time, so they will think positive of these games. Kids and parents alike will keep this memory in their minds, have it attached to positive feelings and are likely to talk about that with others. And that's how you start a bushfire. Well played, Nintendo.
